Because the team at Sterling has experience covering the full marketing mix, we are able to offer our clients a complete marketing solution.

New clients are appointed to a senior consultant who will become your key account manager. They will familiarise themselves with your business, gaining an insight in to how it operates, your markets, competitors and future aspirations. This will enable us to devise an appropriate marketing strategy which we can deliver from just a few days a month. Or if you have a specific need, we can work on a project by project basis, it's up to you.

We pride ourselves on being strong communicators and guarantee excellent customer service. And because our overheads are much lower than most agencies, we can pass on very competitive pricing to our clients.

Click the links on the left to find out more about our range of services.

The key to successful marketing is understanding your target market and preparing a strategy that meets their needs. It's about using an appropriate mix of methods and ensuring consistency across all messaging.

This is why we recommend introducing a minimum 12 month marketing strategy. It ensures that your prospective market and existing client base start to see consistency in the messaging and receive appropriate, carefully planned levels of communication from you.

We will prepare a strategic marketing plan for you based on what you want to achieve from your marketing in line with your budget. From there we will manage all of the projects on your behalf, reporting back to you on a regular basis. This helps you stay focused on the business whilst having the comfort of knowing that your marketing activity is ongoing and in safe hands.

Any material that comes from your business should accurately reflect your corporate brand. From a business card to your website, through to your invoices and everything in between. We can work with you to introduce a consistent brand, to redesign your company logo or simply to produce some promotional goods.

We offer a full brand development service delivered by our team of very talented designers who will create a unique identity for your business.

Examples of the kind of design work we can carry out on your behalf include:

• corporate ID and branding
• design to print of flyers, direct mail, newsletters, bulletins and adverts
• online design including websites, banner advertising, eshots
• presentations
• promotional goods
• exhibition stands

You either love or hate running events to attract new customers or retain existing ones. Whether it's attending trade exhibitions or hosting seminars at your premises, event management is undoubtedly time consuming and not for the faint hearted!

The key is to research and manage the process meticulously, ensuring your communication is pitched just right. And importantly never run an event for running an event's sake; know when it's not a good idea and find an alternative!

Our team have been running events ranging from in house seminars to trade exhibitions and corporate events, for the past 10 years and so are well placed to manage events of any description on behalf of our clients.

PR encompasses so much but essentially it is about raising the profile of a business through the media, including trade press, regional press, radio and television. To really benefit from PR you need to invest time and be prepared to start networking. Gaining coverage across any section of the media requires good relationships with appropriate Press, radio or TV contacts and that doesn't happen overnight!

However, the benefits of PR are well worth the effort. Unlike advertising where you buy the space from say the local paper, coverage from submitting a press release or opinion article is gained on merit because the piece is deemed newsworthy and of interest to the reader. PR not only helps raise the profile of your business, it also adds creditibility and that can really help increase revenue.

PR services that we can help you with include:

The onset of the internet has changed marketing dramatically. Businesses now rely on their website as a key marketing tool and email marketing is becoming ever more popular.

The consideration when it comes to online marketing is the audience. Many of us are inundated with emails. The increased sophistication of anti spam products means that in many cases the email that took you weeks of planning just ends up being blocked and the intended recipient never so much as sees it.

Then you have to consider your target market. Are they early adopters and internet savvy or do they fear computers? There's not much point in inviting someone to attend a web seminar, for example, if they aren't comfortable with such technology.

The online marketing services we offer include:

• web design
• emailshot design
• banner advertising
• online directories
• website optimisation

It's one thing to have a great marketing plan it's another to write the appropriate copy for the campaigns! We have many years experience of drafting marketing materials and as part of any campaign, we will offer to draft the content. This may include:

• newsletters
• bulletins
• brochures
• eshots
• websites
• flyers and leaflets
• adverts
• media copy

Effective marketing relies on good data. Whether you need to attract a small or large number of new customers each year, you will need to manage a fair quantity of data and the better the quality of it, the better the chance of a good return from your marketing campaign.

We can help you source new data, manage, dissect and analyse it. In addition, we can introduce you to some great tools on the market that are specifically designed to help smaller businesses manage data and improve reporting.

The manner in which you communicate with your prospects, customers and within your company itself can have a major impact when it comes to attracting new customers. For example, introducing a Customer Relationship Management (CRM) ethos to your business can have a very positive impact. It will provide a totally holistic view of your customer internally and this in turn will improve the customer’s experience of your company.

The relationship you have with your customers is vital. So every business needs to understand its customers and exceed their expectations and it does this through carefully considered marketing.

Customer communications encompasses how you keep your customers up to date on company developments, new products and other pertinent information and is often delivered by newsletters, email, secure customer websites, seminars and events. Get this right and you’ll be amazed how much more business you generate.

We have extensive experience in this field and can help you develop a customer centric organisation.

Depending on your business model, telemarketing may or may not be an appropriate method for part of your marketing strategy. A good telemarketing campaign requires good data and strong project management. A complex proposition may necessitate engaging with a specialist agency which can bring in excellent returns.

Where the sell is less complex, internal staff can be trained or temporary staff employed for a specific project. We have worked with a number of specialists and so can help you secure the right one for your purposes. In any instance we can manage the project for you.